We love what creativity brings to the world. It makes us human, adding a richness to our lives, bringing ideas, imagination and beauty. We dream of a world alive with creativity, where people are free to explore and express new ideas.
See more of what 'creativity' means to people around the world
Creativity has always been at the heart of human development. It has shaped our thinking and inspired our imaginations. We are proud of the role we have played in applying digital technologies to creativity. We are part of a generation that is creating powerful new tools of connectivity and expression that influence every aspect of the human experience.
'Open up. Sense more.' is the attitude that drives and inspires us to do new things. To imagine. To explore. To make. To push ourselves forward, individually and together.
We are 'for a creative world' and this underpins everything we do. It encourages us to be ambitious and innovative for our customers.
